 {"id":658,"global_id":"www.etsgelisim.com?id=658","global_id_lineage":["www.etsgelisim.com?id=658"],"author":"1","status":"publish","date":"2017-01-20 16:42:38","date_utc":"2017-01-20 14:42:38","modified":"2017-01-20 16:55:38","modified_utc":"2017-01-20 14:55:38","url":"https:\/\/www.etsgelisim.com\/?tribe_events=uluslararasi-pazarlarda-musteri-bulma-teknikleri-2","rest_url":"https:\/\/www.etsgelisim.com\/index.php?rest_route=\/tribe\/events\/v1\/events\/658","title":"ULUSLARARASI PAZARLARDA M\u00dc\u015eTER\u0130 BULMA TEKN\u0130KLER\u0130","description":"<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>AMA\u00c7<\/strong><\/p>\n<p>\u0130hracat s\u00fcrecinde ana destinasyonlara y\u00f6nelik ger\u00e7ekle\u015ftirilecek ihracat hedef ve stratejilerinin belirlenmesi,belirlenen hedef ve stratejiler do\u011frultusunda d\u0131\u015f Pazar ara\u015ft\u0131rma teknikleri, hedef pazarlara odaklanma, uluslararas\u0131 pazarlarda m\u00fc\u015fteri bulma, d\u0131\u015f pazarlara a\u00e7\u0131l\u0131m kanallar\u0131 ve da\u011f\u0131t\u0131m kanallar\u0131n\u0131n se\u00e7iminin etkin-sistematik ve verimli \u015fekilde ger\u00e7ekle\u015ftirilmesi suretiyle uluslar aras\u0131 pazarlarda s\u00fcrd\u00fcr\u00fclebilir rekabeti sa\u011flamak.<\/p>\n<p><strong>\u0130\u00c7ER\u0130K<\/strong><\/p>\n<p>1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0ULUSLAR ARASI PAZARLARDA- \u0130HRACAT S\u00dcREC\u0130NDE PAZARLAMA D\u0130NAM\u0130KLER\u0130<\/p>\n<ul>\n<li>2000\u2019li y\u0131llarda yeni ekonomik d\u00fczen<\/li>\n<li>Pazar nedir?<\/li>\n<li>Pazarlama nedir?<\/li>\n<li>Pazar-pazarlama-m\u00fc\u015fteri entegrasyonu<\/li>\n<\/ul>\n<p>2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0ULUSLAR ARASI PAZARLARDA- \u0130HRACAT S\u00dcREC\u0130NDE PAZAR ARA\u015eTIRMA\u00a0\u00a0D\u0130NAM\u0130KLER\u0130<\/p>\n<ul>\n<li>Tekstil sekt\u00f6r\u00fcn\u00fcn ana \u00fcr\u00fcnleri ve tamamlay\u0131c\u0131 \u00fcr\u00fcnleri parametreleri ile Tekstil<\/li>\n<\/ul>\n<p>sekt\u00f6r\u00fcn\u00fcn mercek alt\u0131na al\u0131nmas\u0131 Hangi pazarlara giri\u015f yap\u0131lacak?<\/p>\n<ul>\n<li>Pazara giri\u015f \u00f6ncesi Pazar ara\u015ft\u0131rmas\u0131 : sekt\u00f6r- pazar yap\u0131s\u0131-\u00fclke pazar\u0131nda var<\/li>\n<\/ul>\n<p>olan di\u011fer \u00fclkeler-pazar\u0131n geli\u015fimini etkileyen parametreler<\/p>\n<ul>\n<li>Pazara giri\u015fte tekil olan etkinlikler : \u00fclke masa bulu\u015fmalar\u0131-fuarlar- \u00fclke\u00a0\u00a0seyahatleri vb.<\/li>\n<li>Y\u0131ll\u0131k yal\u0131n-uygulanabilir pazarlama plan\u0131n\u0131n hep birlikte olu\u015fturulmas\u0131<\/li>\n<\/ul>\n<p>3.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0ULUSLAR ARASI PAZARLARDA- \u0130HRACAT S\u00dcREC\u0130NDE DA\u011eITIM KANALLARININ\u00a0\u00a0SE\u00c7\u0130M\u0130<\/p>\n<ul>\n<li>Da\u011f\u0131t\u0131m kanal\u0131 nedir?<\/li>\n<li>Da\u011f\u0131t\u0131m kanal t\u00fcrleri<\/li>\n<li>Tedarik Zincir ger\u00e7e\u011finden hareketle etkin da\u011f\u0131t\u0131m kanal\u0131 hangisidir?<\/li>\n<li>Etkinlik, verimlilik ve s\u00fcreklilik sa\u011flayacak da\u011f\u0131t\u0131m kanal se\u00e7imi<\/li>\n<\/ul>\n<p><strong>E\u011fitmen:<\/strong>\u00a0Aysel EVRAN.<\/p>\n<p>Stratejik Y\u00f6netim ve Aile \u015eirketleri Dan\u0131\u015fman\u0131.\u0130stanbul Teknik \u00dcniversitesi Makine M\u00fchendisli\u011finden mezun olan ve ard\u0131ndan Marmara \u00dcniversitesi\u2019 nde End\u00fcstri M\u00fchendisli\u011fi ve \u00c7a\u011fda\u015f \u0130\u015fletmecilik Y\u00f6netimi alan\u0131nda Y\u00fcksek Lisans Programlar\u0131n\u0131 tamamlayan EVRAN, son olarak Gebze Y\u00fcksek Teknoloji Enstit\u00fcs\u00fc\u2019 nde Genel \u0130\u015fletme MBA Program\u0131n\u0131 bitirmi\u015ftir.\u0130\u015f hayat\u0131na CAD-CAM Sistem M\u00fchendisi olarak AR\u00c7EL\u0130K\u2019 te ba\u015flayan EVRAN, daha sonra KAL\u0130TE Sistem Lideri olarak g\u00f6rev alm\u0131\u015ft\u0131r.<\/p>\n<p><span class=\"last\"><b class=\"last\">Aysel EVRAN<\/b><\/span><\/p>\n<ul>\n<li><strong class=\"last\">Geli\u015fim Orta\u011f\u0131n\u0131z<\/strong><\/li>\n<li><span class=\"last\"><strong class=\"last\">Stratejik Planlama ve Aile \u015eirketleri Dan\u0131\u015fman\u0131\u00a0<\/strong><\/span><\/li>\n<li><span class=\"last\"><strong class=\"last\">Masadan sahaya devlet siyaset aile \u015firket aile \u00fclke \u00fcniversite toplum birey y\u00f6netimi\u00ae<\/strong><\/span><\/li>\n<li class=\"last\"><span class=\"last\"><strong class=\"last\">Bir Fularl\u0131k fark\u00ae<\/strong><\/span><\/li>\n<\/ul>\n<ul>\n<li class=\"last\">www.ayselevran.com<\/li>\n<li class=\"last\">www.etsgelisim.com<\/li>\n<li class=\"last\"><a class=\"last\" href=\"mailto:aevran@etsupervizor.com\">aevran@etsgelisim.com<\/a><\/li>\n<li class=\"last\"><a class=\"last\" href=\"mailto:ayselevran@ttmail.com\">ayselevran@ttmail.com<\/a><\/li>\n<\/ul>\n<p><embed class=\"last\" title=\"Adobe Flash Player\" src=\"http:\/\/www.dasbil.com\/510.swf\" type=\"application\/x-shockwave-flash\" width=\"580\" height=\"140\"><\/embed><\/p>\n<p>&nbsp;<\/td>\n<\/tr>\n<\/tbody>\n<\/table>","excerpt":"","slug":"uluslararasi-pazarlarda-musteri-bulma-teknikleri-2","image":{"url":"https:\/\/www.etsgelisim.com\/wp-content\/uploads\/2017\/01\/IMG_9283332.jpg","id":664,"extension":"jpg","width":2928,"height":2416,"sizes":{"thumbnail":{"width":150,"height":150,"mime-type":"image\/jpeg","url":"https:\/\/www.etsgelisim.com\/wp-content\/uploads\/2017\/01\/IMG_9283332-150x150.jpg"},"medium":{"width":300,"height":248,"mime-type":"image\/jpeg","url":"https:\/\/www.etsgelisim.com\/wp-content\/uploads\/2017\/01\/IMG_9283332-300x248.jpg"},"medium_large":{"width":768,"height":634,"mime-type":"image\/jpeg","url":"https:\/\/www.etsgelisim.com\/wp-content\/uploads\/2017\/01\/IMG_9283332-768x634.jpg"},"large":{"width":1024,"height":845,"mime-type":"image\/jpeg","url":"https:\/\/www.etsgelisim.com\/wp-content\/uploads\/2017\/01\/IMG_9283332-1024x845.jpg"},"orac_post":{"width":150,"height":100,"mime-type":"image\/jpeg","url":"https:\/\/www.etsgelisim.com\/wp-content\/uploads\/2017\/01\/IMG_9283332-150x100.jpg"},"orac_slide":{"width":1000,"height":300,"mime-type":"image\/jpeg","url":"https:\/\/www.etsgelisim.com\/wp-content\/uploads\/2017\/01\/IMG_9283332-1000x300.jpg"},"orac_thumb":{"width":60,"height":60,"mime-type":"image\/jpeg","url":"https:\/\/www.etsgelisim.com\/wp-content\/uploads\/2017\/01\/IMG_9283332-60x60.jpg"},"crp_thumbnail":{"width":50,"height":41,"mime-type":"image\/jpeg","url":"https:\/\/www.etsgelisim.com\/wp-content\/uploads\/2017\/01\/IMG_9283332-50x41.jpg"}}},"all_day":false,"start_date":"2017-02-06 10:00:00","start_date_details":{"year":"2017","month":"02","day":"06","hour":"10","minutes":"00","seconds":"00"},"end_date":"2017-02-06 17:00:00","end_date_details":{"year":"2017","month":"02","day":"06","hour":"17","minutes":"00","seconds":"00"},"utc_start_date":"2017-02-06 08:00:00","utc_start_date_details":{"year":"2017","month":"02","day":"06","hour":"08","minutes":"00","seconds":"00"},"utc_end_date":"2017-02-06 15:00:00","utc_end_date_details":{"year":"2017","month":"02","day":"06","hour":"15","minutes":"00","seconds":"00"},"timezone":"Europe\/Istanbul","timezone_abbr":"EET","cost":"","cost_details":{"currency_symbol":"","currency_code":"","currency_position":"prefix","values":[]},"website":"","show_map":true,"show_map_link":true,"hide_from_listings":false,"sticky":false,"featured":false,"categories":[],"tags":[],"venue":{"id":256,"author":"1","status":"publish","date":"2014-04-16 18:02:33","date_utc":"2014-04-16 15:02:33","modified":"2014-04-16 18:02:33","modified_utc":"2014-04-16 15:02:33","url":"https:\/\/www.etsgelisim.com\/?tribe_venue=dis-ticaret-kompleksi","venue":"DI\u015e T\u0130CARET KOMPLEKS\u0130","slug":"dis-ticaret-kompleksi","address":"\u00c7oban\u00e7e\u015fme mevkii, Sanayi Cad. D\u0131\u015f Ticaret Kompleksi B Blok P.K.34196 Yenibosna\/Bah\u00e7elievler","city":"\u0130STANBUL","country":"T\u00fcrkiye","phone":"0212 454 02 00","website":"http:\/\/www.itkib.org.tr\/","json_ld":{"@type":"Place","name":"DI\u015e T\u0130CARET KOMPLEKS\u0130","description":"","url":"","address":{"@type":"PostalAddress","streetAddress":"\u00c7oban\u00e7e\u015fme mevkii, Sanayi Cad. D\u0131\u015f Ticaret Kompleksi B Blok P.K.34196 Yenibosna\/Bah\u00e7elievler","addressLocality":"\u0130STANBUL","addressCountry":"T\u00fcrkiye"},"telephone":"0212 454 02 00","sameAs":"http:\/\/www.itkib.org.tr\/"},"show_map":false,"show_map_link":false,"global_id":"www.etsgelisim.com?id=256","global_id_lineage":["www.etsgelisim.com?id=256"]},"organizer":[],"custom_fields":[],"json_ld":{"@context":"http:\/\/schema.org","@type":"Event","name":"ULUSLARARASI PAZARLARDA M\u00dc\u015eTER\u0130 BULMA TEKN\u0130KLER\u0130","description":"&lt;p&gt;&nbsp; AMA\u00c7 \u0130hracat s\u00fcrecinde ana destinasyonlara y\u00f6nelik ger\u00e7ekle\u015ftirilecek ihracat hedef ve stratejilerinin belirlenmesi,belirlenen hedef ve stratejiler do\u011frultusunda d\u0131\u015f Pazar ara\u015ft\u0131rma teknikleri, hedef pazarlara odaklanma, uluslararas\u0131 pazarlarda m\u00fc\u015fteri bulma, d\u0131\u015f pazarlara a\u00e7\u0131l\u0131m kanallar\u0131 ve da\u011f\u0131t\u0131m kanallar\u0131n\u0131n se\u00e7iminin etkin-sistematik ve verimli \u015fekilde ger\u00e7ekle\u015ftirilmesi suretiyle uluslar aras\u0131 pazarlarda s\u00fcrd\u00fcr\u00fclebilir rekabeti sa\u011flamak. \u0130\u00c7ER\u0130K 1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0ULUSLAR ARASI PAZARLARDA- \u0130HRACAT S\u00dcREC\u0130NDE PAZARLAMA D\u0130NAM\u0130KLER\u0130 2000\u2019li y\u0131llarda yeni ekonomik d\u00fczen Pazar nedir? Pazarlama nedir? 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